Programmatic SEO · Strategy · Builds · Audits
Thousands of pages. Every one worth ranking.
We find the search patterns your data can answer, design templates that add real value, and launch page systems that rank, not doorway pages that get deindexed.
- Data first
- Built for helpful-content standards
- Measured in revenue
How a programmatic SEO build works
- 1. Pattern researchFind head term × modifier patterns with real demand: “[service] in [city]”, “[tool] alternatives”, “[A] vs [B]”.
- 2. DataSource, clean and enrich the data that makes each page unique: your own first.
- 3. TemplateDesign a page that answers the query better than anything ranking, with modules that change per page.
- 4. Launch & indexShip in waves, wire internal links and sitemaps, watch indexing and prune what doesn’t earn its place.
What we build
| Pattern | Example | Data that makes it work |
|---|---|---|
| Location pages | “Paycheck calculator for Ohio” | State tax rules, local data |
| Comparison pages | “Andersen vs Pella windows” | Specs, prices, reviews |
| Cross-reference / lookup | “Hayward C1200 replacement filter” | Part-number databases |
| Cost guides | “Root canal cost” | Price surveys, insurance rules |
| Integration / template pages | “Connect X to Y” | Product catalog, use cases |
| Alternatives | “Free Helvetica alternatives” | Attributes and similarity |
Good vs bad programmatic SEO
Same templates, same tools. The difference is where you start, and what you’re willing to not publish.
Bad programmatic SEO Good programmatic SEO
Starts fromA keyword listA customer need and data you own
What changes per pageA swapped city or product nameThe data, the answer and the recommendation
How many pagesEvery combination possibleOnly combinations with demand and enough data
SubstanceAI paragraphs as paddingTables, calculators, comparisons, expert notes
Launch50,000 pages on day oneWaves of a few hundred, measured
Internal linksOrphans found only via sitemapHubs, related pages and breadcrumbs
Success metricPages indexed, raw trafficLeads, sales, sign-ups, tasks completed
After launchSet and forgetRefresh data, improve, merge, prune
No sign-up
Free programmatic SEO tools
Programmatic SEO guides
What is programmatic SEO?Programmatic SEO explained: creating many search-targeted pages from data and templates, how it works, when i…
Programmatic SEO examplesReal programmatic SEO page patterns (integrations, locations, comparisons, conversions, templates, cost guide…
Programmatic SEO toolsThe tools you need for programmatic SEO: keyword pattern research, data sourcing and cleaning, templating and…
pSEO and Google’s spam policiesHow programmatic SEO intersects with Google’s spam policies (scaled content abuse, doorway pages and thin con…
Internal linking at scaleHow to design internal links for thousands of programmatic pages: hubs, facets, related pages, breadcrumbs an…
Getting programmatic pages indexedWhy programmatic pages end up “Discovered, currently not indexed”, and how to fix it: quality, internal links…Free opportunity review
Request a programmatic SEO proposal
Tell us about your site and data. We’ll reply within two business days with an initial view of the page patterns worth building, then a scoped proposal after a call.