Recent Articles
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Submitting your website to the DMOZ directory.
Author: Nakul Goyal
Added: 02/24/2004
Type: Tutorial
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When we talk about search engine positioning and higher rankings at search engines, a listing in the ODP is of crucial importance. Google, the most popular search engine, uses DMOZ directory data readily to increase its database of web sites. One of the most vital steps in getting your website indexed by major search engines is submitting it to the Open Directory Project (ODP).
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A Beginners Guide to Robots.txt
Author: Gaurav Singhal
Added: 12/24/2003
Type: Tutorial
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Search engines use robots to crawl or spider web pages on the web, these robots or crawlers are nothing else but special programs written for reading web page information including text, links, graphics, headings etc. These crawlers or robots tend to follow a special specification file known as the robots.txt file. For example if a search robot visits a site http://www.seopages.com then it first looks for the robots text file at http://www.seopages.com/robots.txt.
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How to build Meta Tags?
Author: Sumit Bahl
Added: 12/24/2003
Type: Tutorial
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Do you know which text does Google pick from a web page while displaying results for a particular search? The answer is that Google picks the “TITLE” of the webpage as the first line of the result and the
“DESCRIPTION” of the webpage extracted from the meta description tag as the description of the result. The keywords searched are shown in bold, the title as the first line followed by the description of the webpage. We all read the description of the result, find our desired information.....
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Google Dance explained
Author: Nakul Goyal
Added: 12/17/2003
Type: Tutorial
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Google, the greatest search engine, maintains an index of all the pages that it crawls in the database. This index is updated or reformed after a rough time interval of about one month however the exact dates fluctuate and are not disclosed. The update process of this mega search engine is popularity known as the “Google Dance”. Google also happens to be one of the very few search engines offering free submission, and that is why it is having over 3.4 billion pages in its database.
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An insight into Google’s Florida update
Author: Nakul Goyal
Added: 12/17/2003
Type: Tutorial
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Google undertook a major update in its search algorithm which started on November 16th of 2003 popularly known as the ‘Florida Update’, an exclusive ‘Google Dance’. Although Google performs Google dance (reindexes the whole web) almost every month but this was an algorithm update. This update resulted in dramatic changes in the search results at Google, as millions of websites that were at the top or near the top positions in the search results for specific keywords came tumbling down hundreds..
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Headlines – An Essential for Optimization
Author: Gaurav Singhal
Added: 12/11/2003
Type: Tutorial
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Headlines originated from newspapers because newspapers targeted to induce the reader to read the full article after reading just the headline. This is possible only if the headline is attention grabbing and written handsomely responsive, in simple words we can say saying more in few words. All users these days are in a hurry to find their desired information or product from a website once they are diverted to the site by any search engine or a link.
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Tips for ranking high at Google / Yahoo
Author: Sumit Bahl
Added: 12/02/2003
Type: Tutorial
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When a search is made on a crawler based search engine thousands of pages are found matching to the search terms but only 10 or 11 results are displayed on the first result page being the most relevant ones and every website owner wishes to see his/her website appearing on that page. Here are some tips compiled for webmasters to help you reach nearer to your goal both for the keywords you think are important and for phrases you may not even be anticipating.
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Some preliminaries before search engine optimization
Author: Sumit Bahl
Added: 11/28/2003
Type: Tutorial
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Primary objective of search engine optimization is to make the business overcome the competition and bring quality traffic to a website. But before entering into proper SEO activities business competitor analysis is a much important thing to peer into. Any type of marketing analysis should include a thorough and revealing competitor analysis. The following steps make your competitor analysis more easy and specific.
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Google Adwords Tips & Tricks
Author: Nakul Goyal
Added: 11/06/2003
Type: Tip
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Google Ad Words – a wonderful and cost effective way to advertise has great flexibility on the part of the advertiser, he/she can make it running in minutes and can change ads whenever feels doing it after tracking the response of the visitors and the conversion rate. However testing keywords and ads to improve the conversion rate is a never ending process and one has
to be very selective and alert in choosing the right ‘keywords’.
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Google Ad Words – A what and how article.
Author: Nakul Goyal
Added: 11/04/2003
Type: Tutorial
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Newbies might be wondering that what are ‘Ad Words’ and what are they used for. The answer is that ad words are small advertisements that appear on the right side of a search result page at Google, the mighty search engine, which is used more than 150 million times per day to conduct searches offers ad words advertisement at its site.
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