1. Opportunity research
We map the head term × modifier patterns in your market, size them with real search data, and check what ranks today. You get a prioritized list of page types, with the data each one needs and a traffic range you can take to finance.
2. Data sourcing and enrichment
Programmatic pages are only as good as their data. We start with what you own (catalog, locations, transactions, reviews, usage stats), then add licensed or public datasets and computed fields that make each page genuinely different.
3. Template design
A template that wins the query: the answer up top, modules that change per page (tables, calculators, comparisons, FAQs), clear next steps and structured data. Designed with your brand and conversion goals.
4. Build
On your stack (headless CMS, Next.js, WordPress, custom) with your engineers, or on our own fast, lightweight publishing platform for standalone sections and microsites.
5. Launch, indexing and pruning
Waves instead of a big bang, internal-link architecture, segmented sitemaps, Search Console monitoring, and a pruning schedule for pages that don’t earn their place.
6. Audits and rescue
Already have thousands of pages that stopped ranking or won’t index? We diagnose template, data, duplication and crawl issues and give you a fix plan.
Engagements
Project-based builds, ongoing programs, audits and team training. Every engagement is scoped after a call: request a proposal.