Common causes
- Low perceived value: templates too similar, too little unique data.
- Weak internal linking: pages buried deep or orphaned.
- Too much, too fast: thousands of URLs on a young site.
- Duplicate or near-duplicate pages competing for the same queries.
- Technical issues: blocked resources, slow servers, faceted URL explosions.
What to do
- Improve the template with more unique, useful data.
- Launch in waves: the strongest pages first.
- Link new pages from strong hubs and related pages.
- Use segmented sitemaps and watch coverage by page type in Search Console.
- Consolidate or noindex combinations with little demand or data.
- Earn links to hub pages to lift the whole section.